Espada Selvagem Vizualinė tapatybė by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2025
Espada Selvagem Vizualinė tapatybė
Client: Pedro Panetto
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
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The Design
About Espada Selvagem Vizualinė tapatybė
„Espada Selvagem“ yra viduramžių fechtavimosi klubo Brazilijoje vizualinė tapatybė. Dizainas įkvėptas senovės heraldikos padarų, perkurtų šiuolaikišku būdu. Jaguaras buvo pasirinktas todėl, kad šis gyvūnas yra kilęs iš Brazilijos ir simbolizuoja greitį, energiją bei konkurencingumą. Jaguaro dėmes sudaro apskritimai, kurie taip pat sukuria judesio pojūtį. Piešinys sukurtas laikantis aukso pjūvio proporcijos. Simbolis sukurtas vektorine forma, todėl tapatybę galima pritaikyti uniformoms, emblemoms, knygoms, medaliams, vėliavoms ir socialiniams tinklams įvairiais dydžiais.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Espada Selvagem Vizualinė tapatybė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Espada Selvagem Vizualinė tapatybė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Espada Selvagem Vizualinė tapatybė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.
It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement. - Dimensions & Packaging
- The jaguar design follows the mathematical rule of the golden ratio: 1.618...
The entire project is in vector format, so it can be adapted to any size and proportion. - Tags
- Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
- Production Technology
- The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.
The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though. - Design Challenge
- The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.
The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition. - Research
- Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.
The jaguar was chosen as a symbol that perfectly conveys these elements.
It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location). - Inspiration
- Visual identity for a medieval fencing club.
The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.
It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages. - Project Duration
- This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
- Operation Flow
- The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.
In each context it can be used in a different way.
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