Banov Store Grafinio rašto raštas by Yao Wu is a highly esteemed winner of the very prestigious 2025 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2025
Banov Store Grafinio rašto raštas
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
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The Design
About Banov Store Grafinio rašto raštas
„Banov Store“ – tai grafinio rašto raštas, sukurtas parduotuvei, esančiai prie Dešimties tūkstančių mylių arbatos kelio Kinijoje. Tapetų raštai įkvėpti didžiųjų miestų, išsidėsčiusių palei arbatos kelią, jungiant miestų kontūrus, gamtos vaizdus ir gyvūnų figūras. Trys raštų rinkiniai paremti istorinio Ba Gong namo architektūriniais bruožais, kurie yra suprastinti ir pertvarkyti į vizualinius simbolius. Stilius remiasi devynioliktojo amžiaus meno ir amatų dizainu. Raštai taip pat pritaikyti parduotuvės erdvėms, ekspozicijoms ir produktų pakuotėms.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Banov Store Grafinio rašto raštas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Banov Store Grafinio rašto raštas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Banov Store Grafinio rašto raštas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
- Dimensions & Packaging
- The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
- Tags
- graphic，Panoff's Gifts
- Production Technology
- The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
- Design Challenge
- How to integrate the art style of the 19th century into modern creation is our focus
- Research
- As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
- Inspiration
- As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
- Project Duration
- The project started in Beijing in January 2024 and was completed in Beijing in February 2024
- Operation Flow
- Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
- Team Members
- Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao
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