Auksinis Pakuotės · 2025
Yanghe Naked Bottle Liquor Baijiu butelio pakuotė
by Liandong Zhang and Xueqian Zhang
- Auksinis apdovanojimas A' Design Award 2025 in Pakuotės
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 140,629
- Verification code 8C5F151B94 · Verify this award
Colors
About Yanghe Naked Bottle Liquor Baijiu butelio pakuotė
„Yanghe Naked Bottle Liquor“ – tai baijiu, kiniško distiliuoto stipraus gėrimo, pakuotės dizainas. Krištolinio stiklo butelis jungia klasikinę slyvos formos butelio siluetą su paprastomis, moderniomis linijomis. Ožio rago struktūra ant butelio nurodo į tradicinį prekės ženklo ožio raštą. Drugelio formos etiketė išsaugota ir patobulinta, pasitelkiant paprastas linijas ir santūrų spalvų derinį. Melsvai žalias butelio tonas išsiskiria mažmeninės prekybos lentynose. Dizainu siekiama suteikti paprastam buteliuose parduodamam gėrimui aukštesnę suvokiamą vertę ir aiškią prekės ženklo tapatybę. Butelio matmenys – 76 x 76 x 257 milimetrai.
About the Auksinis apdovanojimas A' Design Award
Yanghe Naked Bottle Liquor Baijiu butelio pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Yanghe Naked Bottle Liquor Baijiu butelio pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Yanghe Naked Bottle Liquor Baijiu butelio pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
