Sawamura Award 2024 Renginio pagrindinė vizualizacija by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
SidabrinisGrafika· 2025
Sawamura Award 2024 Renginio pagrindinė vizualizacija
Client: SAWAMURA Inc.
Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category
- 63,046
- Verified Award Winner
- Verify Award Status for #171707
The Design
About Sawamura Award 2024 Renginio pagrindinė vizualizacija
„Sawamura Award 2024“ – tai pagrindinė vizualizacija, sukurta įmonės renginiui, skirtam naujiems darbuotojams, vykusiam tradiciniame kabuki teatre Kiote, Japonijoje. Renginio tema – tradicija ir inovacijos. Žodžio KABUKU raidės buvo nupieštos naudojant įvairią tipografiją, todėl kiekviena raidė veikia ir kaip raidė, ir kaip iliustracija. Tradicinės japoniškos spalvos ir raštai, paimti iš teatro, buvo suderinti su gaivia spalvų gama. Pagrindinė vizualizacija buvo pritaikyta sertifikatams, kvietimams, savo forma primenantiems spektaklio bilietus, antspaudams ir reklamai, suteikiant renginiui vientisą išvaizdą.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Sawamura Award 2024 Renginio pagrindinė vizualizacija laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Sawamura Award 2024 Renginio pagrindinė vizualizacija bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Sawamura Award 2024 Renginio pagrindinė vizualizacija yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
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