Dr Dancheva Svetainės perprojektavimas by Maria Burgelova - More By Us is a highly esteemed winner of the very prestigious 2025 Geležinis apdovanojimas A' Design Award in Svetainių ir interneto dizainas Competition Category.
GeležinisInternetas· 2025
Dr Dancheva Svetainės perprojektavimas
by Maria Burgelova - More By Us
Client: Dr Dancheva
Geležinis apdovanojimas A' Design Award Winner in Internetas Category
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The Design
About Dr Dancheva Svetainės perprojektavimas
Dr. Danchevos, dermatologijos ir venerologijos ekspertės, svetainės perprojektavimas demonstruoja apgalvotą požiūrį į medicininės informacijos ir naudotojo patirties sankirtą. Jis sukuria skaitmeninę aplinką, kuri suderina klinikinį tikslumą su paciento komfortu. Vizualinį dizainą charakterizuoja kruopščiai parinkta pastelinio atspalvių paletė. Švelnūs, subtilūs ir šilti prislopinti tonai harmoningai kuria ramybės jausmą. Šis apgalvotas spalvų pasirinkimas efektyviai sukuria svetingą ir nuraminančią atmosferą. Artimos nuotraukos kuria ryšio jausmą.
The Recognition
About the Geležinis apdovanojimas A' Design Award
Dr Dancheva Svetainės perprojektavimas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Dr Dancheva Svetainės perprojektavimas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Dr Dancheva Svetainės perprojektavimas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
- Dimensions & Packaging
- The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
- Tags
- dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
- Production Technology
- The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
- Design Challenge
- The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
- Research
- Comparative website research aimed to optimise patient engagement.
Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.
Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.
Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.
Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.
Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception. - Inspiration
- The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.
Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette. - Project Duration
- The project stared on 21st of January 2024 in Sofia, Bulgaria.
- Operation Flow
- Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
- Team Members
- Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva - Image Credits
- All credits are in the PDF.
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