Zhang Gong Lao Jiu Alkoholinių gėrimų pakuotė by Wen Liu

Zhang Gong Lao Jiu Alkoholinių gėrimų pakuotė by Wen Liu is a highly esteemed winner of the very prestigious 2026 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2026

Zhang Gong Lao Jiu Alkoholinių gėrimų pakuotė

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu Alkoholinių gėrimų pakuotė

„Zhang Gong Lao Jiu“ – tai brandinto kiniško baidžiu (baijiu) pakuotės dizainas. Butelis pagamintas iš šiurkščios terakotos su reljefiškomis detalėmis, o jo forma primena atsitiktines keramikos deformacijas, susidarančias formuojant dirbinį ant žiedimo rato. Šiurkštus paviršius suteikia buteliui ryškų taktilinį pojūtį. Kamštelis pagamintas iš plastiko su imituojama medienos tekstūros apdaila ir atitinka griežtus sandarumo standartus. Išorinėje dėžutėje natūralus kamštinis ąžuolas derinamas su metalu, taip užtikrinant šiluminę izoliaciją ir smūgių sugertį saugiam transportavimui. Dizaino esmė – lytėjimo pojūtis.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Zhang Gong Lao Jiu Alkoholinių gėrimų pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Zhang Gong Lao Jiu Alkoholinių gėrimų pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Zhang Gong Lao Jiu Alkoholinių gėrimų pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensions & Packaging: 120mm*120mm*280mm
Tags: Natural, Rustic, Time-Tempered, Eco-Conscious
Production Technology: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Design Challenge: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Research: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiration: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Project Duration: November 2024, Shenzhen, China
Operation Flow: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li