Geležinis Pakuotės · 2026
Chateau Loulan Vyno butelio pakuotė
by Wen Liu
- Geležinis apdovanojimas A' Design Award 2026 in Pakuotės
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 5,307
- Verification code A1D7F875D0 · Verify this award
Colors
About Chateau Loulan Vyno butelio pakuotė
„Chateau Loulan“ – tai Kinijoje gaminamo silpno alkoholio pusiau saldaus baltojo vyno pakuotės dizainas. Etiketė pagaminta iš metalo su daliniu spalvinimu ir matine apdaila, joje vaizduojama legendinė figūra, žinoma kaip Loulano gražuolė. Ažūrinis raštas, įkvėptas kinų kaligrafijos „skrendančio baltumo“ technikos, sudaro pusiau permatomą langelį, atskleidžiantį viduje esančio vyno spalvą. Kaligrafiniai potėpiai butelio apačioje primena vyninės dykumos kraštovaizdį. Butelio matmenys – 76 x 76 x 300 milimetrų.
About the Geležinis apdovanojimas A' Design Award
Chateau Loulan Vyno butelio pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Chateau Loulan Vyno butelio pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Chateau Loulan Vyno butelio pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Press Kit
- Unique Properties
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensions & Packaging
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Production Technology
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Design Challenge
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Research
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Project Duration
- August - December 2024, Shenzhen, China
- Operation Flow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
