Narrative Installation Muziejaus pastatas by Duan Wu

Narrative Installation Muziejaus pastatas by Duan Wu is a highly esteemed winner of the very prestigious 2026 Sidabrinis apdovanojimas A' Design Award in Architektūros, pastatų ir konstrukcijų dizainas Competition Category.

SidabrinisArchitektūra· 2026

Narrative Installation Muziejaus pastatas

by Duan Wu

Client: Guangzhou Academy of Fine Arts Art Museum

Sidabrinis apdovanojimas A' Design Award Winner in Architektūra Category

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Verified Award Winner

Verify Award Status for #174242

View at A' Design Award Press Release Award Badge

Colors

The Design

About Narrative Installation Muziejaus pastatas

„Narrative Installation“ – tai istorijos muziejus, sukurtas dailės akademijos miesteliui Guangdžou, Kinijoje. Projektas paverčia esamą miestelio pastatą erdvinio pasakojimo priemone, jungiančia architektūrą, ekspoziciją, kraštovaizdį ir įtraukiančias medijas. Devynios teminės zonos išdėstytos žiedu maždaug 2315 kvadratinių metrų plote ir sujungtos centriniu fojė su dviem įėjimais. Jutikliniai ekranai, judesiu aktyvuojami vaizdai ir naratyvinis apšvietimas leidžia lankytojams judėti savo tempu. Lengvos konstrukcijos rekonstrukcija užtikrina lanksčius erdvinius pokyčius.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Narrative Installation Muziejaus pastatas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Narrative Installation Muziejaus pastatas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Narrative Installation Muziejaus pastatas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project transforms a traditional history museum into a spatial narrative device by integrating architecture, exhibition, landscape, and immersive media. Unlike static displays, it creates an open, interactive environment where viewers actively engage with history through physical, digital, and emotional layers of experience.
Dimensions & Packaging: The total built area is approximately 2315 square meters. The space includes 9 thematic areas, modular exhibition bays, digital interaction zones, and a central foyer with dual access. It integrates digital projection, motion sensors, and scalable display units for real-time updates.
Tags: Spatial Narrative, Immersive Museum, Architectural Storytelling, Campus Memory, Cultural Heritage, Digital Interaction, Experiential Design, Education Space, GAFA Anniversary, Public Engagement
Production Technology: The project employs immersive media, modular exhibition systems, and spatial sequencing techniques. Integration of audiovisual content, narrative lighting, and custom-built interactive installations enhances the user journey. Lightweight structural retrofitting allows for flexible spatial transformation of the existing campus structure.
Design Challenge: The greatest challenge was balancing historical accuracy with contemporary engagement. Adapting an existing space while ensuring architectural integrity and digital functionality required resolving technical, symbolic, and emotional complexities under tight deadlines and budgetary limitations.
Research: A qualitative, user-focused study was conducted to explore spatial narrative in education environments. Methods included archival analysis, stakeholder interviews, and prototyping. Insights revealed the effectiveness of immersive design in enhancing historical engagement, influencing educational institutions seeking experiential storytelling.
Inspiration: Inspired by the 70th anniversary of Guangzhou Academy of Fine Arts, the design reimagines how institutional memory can be conveyed through space. Drawing from contemporary narrative theory and spatial storytelling, it seeks to build a dynamic bridge between historical legacy and the evolving cultural consciousness of future generations.
Project Duration: The project started in October 2022 in Guangzhou, China, and finished in November 2023. It was inaugurated as part of the 70th anniversary celebrations of Guangzhou Academy of Fine Arts on the University City campus.
Operation Flow: Visitors move through nine thematic zones laid out in a loop, guided by multimedia storytelling and physical cues. Interaction occurs through touch panels, motion-activated visuals, and layered content, allowing users to navigate at their own pace while forming personal connections with historical content.
Image Credits: Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023