Yuplet Branding Įmonės identitetas by Jake Wilkins

Bronzinis Grafika · 2026

Yuplet Branding Įmonės identitetas

by Jake Wilkins

Bronzinis apdovanojimas A' Design Award 2026 in Grafika
CLIENT: Yuplet
Estimated Number of Design Views: 7,360
Verification code 932316B143 · Verify this award

View at A' Design Award Press Release

Colors

About Yuplet Branding Įmonės identitetas

„Yuplet Branding“ – tai įmonės identitetas, sukurtas rankų darbo ir tvarių produktų prekyvietei. Sistemos pagrindas – pusmėnulio motyvas, nuosekliai taikomas individualiai sukurtame žodiniame ženkle, ikonografijoje, iliustracijose ir maketuose. Ryški žalia spalva žymi pirkėjų patirtį, o soti violetinė orientuota į pardavėjus – taip kiekvienai naudotojų grupei suteikiamas aiškus vizualinis signalas. Suapvalintos formos, ryškūs kontrastai ir mobiliesiems įrenginiams pirmiausia pritaikyti elementai, paremti tyrimais su jaunesniais vartotojais, identitetą perkelia į skaitmenines ir spausdintas sąlyčio vietas. Skaitmeniniai ištekliai parengti vektoriniu formatu.

About the Bronzinis apdovanojimas A' Design Award

Yuplet Branding Įmonės identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Yuplet Branding Įmonės identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Yuplet Branding Įmonės identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Press Kit

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.