Nowy Styl Parodos stendas – autorius Konarski and Bzowski Piotr Duraj

Darbas Nowy Styl Parodos stendas, kurio autorius Konarski and Bzowski Piotr Duraj, yra itin vertinamas prestižinio 2026 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Parodų architektūros, interjero ir ekspozicijų dizainas.

AuksinisParoda· 2026

Nowy Styl Parodos stendas

Dizaineris: Konarski and Bzowski Piotr Duraj

Klientas: Konarski & Bzowski

Kategorijos Paroda laimėtojas – Auksinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #177128

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Nowy Styl Parodos stendas

Nowy Styl – tai parodos stendas, sukurtas biuro baldams pristatyti prekybos mugėje. Stendas užima 607,5 kvadratinio metro plotą ir remiasi biofilinio dizaino principais. Jo išplanavimas grindžiamas medžio metafora, išreikšta per pastatytus objektus. Ventiliatoriai sukuria švelnų vėjelį, kuris pagyvina erdvę, o šilta apšvietimo šviesa primena pro lapus sklindančius saulės spindulius. Dizaine žmogaus patirčiai teikiama pirmenybė prieš tiesioginį pardavimą. Siekiama parodyti, kaip darbo vieta gali stiprinti gerovę, mažinti stresą ir gerinti susikaupimą.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Nowy Styl Parodos stendas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Nowy Styl Parodos stendas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Nowy Styl Parodos stendas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Matmenys ir pakuotė: The stand is 607,5 square metres.
Žymos: fair, wellbeing, nature, personification, control, instinct
Gamybos technologija: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Dizaino iššūkis: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Tyrimas: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Įkvėpimas: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Projekto trukmė: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Veikimo eiga: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Komandos nariai: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Nuotraukų autoriai: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.