Bronzinis Pakuotės · 2026
Sushico Pagrindinė funkcija: Pakuotės dizainas
- Bronzinis apdovanojimas A' Design Award 2026 in Pakuotės
- CLIENT: Sushico
- Estimated Number of Design Views: 6,254
- Verification code 2809AEE85F · Verify this award
Colors
About Sushico Pagrindinė funkcija: Pakuotės dizainas
Knygos tekstas: Kaip pirmoji ir plačiausiai paplitusi Tolimųjų Rytų restoranų tinklas Turkijoje, „Sushico“ pakuotės dizainas iš naujo interpretuoja prekės ženklo esmę per naują perspektyvą, formuodamas vizualinę kalbą, įkvėptą Tolimųjų Rytų filosofijos ir simbolių. Azijietiška estetika modernizuojama pasitelkiant individualias kandži pagrindu sukurtas iliustracijas, kurių kiekviena pasakoja savo istoriją. Šiuolaikinė spalvų paletė, kuriai vadovauja japoniška raudona spalva, ir kruopščiai parinkta tipografija, derama su prekės ženklo dvasia, užbaigia minimalistinę, tačiau galingą sistemą.
About the Bronzinis apdovanojimas A' Design Award
Sushico Pagrindinė funkcija: Pakuotės dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Sushico Pagrindinė funkcija: Pakuotės dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Sushico Pagrindinė funkcija: Pakuotės dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
- Dimensions & Packaging
- Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm - Tags
- Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
- Production Technology
- The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
- Design Challenge
- The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
- Research
- The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
- Inspiration
- The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
- Project Duration
- 2025 Turkey, İstanbul
- Patents
- Copyrights belong to Sushico 2025
- Image Credits
- Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.
