Yin Yi Hu Prekės ženklo identitetas – autorius Xi'an Academy of Fine Arts

Darbas Yin Yi Hu Prekės ženklo identitetas, kurio autorius Xi'an Academy of Fine Arts, yra itin vertinamas prestižinio 2026 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

GeležinisGrafika· 2026

Yin Yi Hu Prekės ženklo identitetas

Dizaineris: Xi'an Academy of Fine Arts

Klientas: Xi'an Academy of Fine Arts

Kategorijos Grafika laimėtojas – Geležinis apdovanojimas A' Design Award

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Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Yin Yi Hu Prekės ženklo identitetas

Yin Yi Hu – tai prekės ženklo identiteto ir pakuotės dizainas, sukurtas šiuolaikiniam džinui. Dizainas Yičuano popieriaus karpinių liaudies meną perteikia geometrine vizualine sistema, pritaikyta logotipui, etiketei ir pakuotei. Motyvai sukurti parametriniame tinklelyje ir, laikant butelį vertikaliai, susijungia į vientisą simbolį. Butelio talpa – 500 ml, jis pagamintas iš itin skaidraus flinto stiklo. Etiketės spausdinamos ofsetiniu būdu su matiniu laminavimu ir selektyviu lakavimu. Dizaino tikslas – susieti Geltonosios upės kultūrinį paveldą su šiuolaikiniu dizainu.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Yin Yi Hu Prekės ženklo identitetas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Yin Yi Hu Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Yin Yi Hu Prekės ženklo identitetas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Yinyi Hu is a contemporary brand rooted in the cultural heritage of the Yellow River. It transforms the traditional art of Yichuan paper cutting into a refined geometric visual system expressed through its logo, packaging, and brand environment. Unlike conventional gin brands, it integrates regional storytelling with modern aesthetics. Its strength lies in turning intangible cultural heritage into a distinctive, premium identity that unites craftsmanship, culture, and contemporary design.
Matmenys ir pakuotė: Bottle capacity 500 ml. Bottle dimensions 75 mm x 75 mm x 230 mm. Glass thickness 3.5 mm, high clarity flint glass. Aluminum screw cap 30 mm diameter with tamper evident seal. Label 210 mm x 90 mm, 120 gsm coated art paper with matte lamination and selective UV. Secondary carton 160 mm x 80 mm x 260 mm, 350 gsm FSC certified board. Transport carton 400 mm x 330 mm x 280 mm, double wall corrugated board.
Žymos: Yellow River Culture, Contemporary Gin, Cultural Branding, Packaging Design, Yichuan Paper Cutting, Geometric Visual System, Premium Spirits, Heritage Innovation
Gamybos technologija: The visual system was developed through parametric grid construction and modular geometric reduction derived from Yichuan paper cutting motifs. Vector based refinement ensured scalability across formats. Packaging utilizes CMYK plus spot color offset printing with high density inks, combined with matte lamination and selective UV varnish to enhance contrast. Structural packaging prototypes were tested using digital mockups and 3D render validation prior to mass production.
Dizaino iššūkis: The primary challenge was translating profound Yellow River cultural symbolism into a contemporary gin brand without falling into superficial decoration. Historically and socially, the risk lay in misinterpreting intangible heritage or reducing it to visual ornament. Externally, constraints included alcohol packaging regulations, production tolerances, material limits, and cost control. Balancing cultural authenticity, premium positioning, structural feasibility, and scalable manufacturing required continuous refinement and cross disciplinary coordination.
Tyrimas: Cultural and design driven applied research. Research Objectives: To translate Yellow River heritage into a contemporary gin identity. Methodology: Visual analysis and iterative prototyping. Data Collection and Research Tools Used: Field studies, archival review, sketches and digital modeling. Participants or Experiments: Designers and local cultural references. Results: A coherent visual and structural system. Insights and Impacts: Heritage can drive premium branding. Effect: Strengthened cultural value in business and design practice.
Įkvėpimas: The project was inspired by the cultural heritage of the Yellow River, particularly the folk art of Yichuan paper cutting. I aimed to transform traditional cultural symbols into a contemporary beverage brand that integrates taste and visual experience. My motive was to create a cultural carrier that connects tourism with local identity, allowing consumers to experience regional culture through modern design and packaging.
Projekto trukmė: The project commenced in March 2025 in Xi'an, China, and was completed in January 2026 in Xi'an. All phases, including cultural research on Yellow River heritage, concept development, visual system construction, packaging engineering, prototyping, and production supervision, were carried out locally. The final outcome was prepared for professional presentation and industry exhibition in 2026.
Veikimo eiga: The Design is designed for an intuitive and engaging experience. The bottle opens with a smooth twist cap and a controlled pour neck to ensure precise serving. The visual system guides interaction, as the geometric motifs align when the bottle is held upright, creating a complete cultural symbol. The structured gift box unfolds in layers, revealing the bottle gradually, enhancing anticipation. This layered interaction elevates ritual, strengthens brand memory, and creates a refined tasting experience.
Patentai: Copyrights belong to Lan Ma

Trademark (2026) Xi'an Academy of Fine Arts.

Patent Pending. Patent Holder: Xi'an Academy of Fine Arts. 2026. China.
Komandos nariai: Lan Ma, Guangyi Tang, Yinghua Wang, Lianfa Xu, Wanhui Huang, Jinyuan Zhang, Xinyan Shen, Wenjie Zhong and Aiwen Shen
Nuotraukų autoriai: Image #1: Designers Ma Lan and Jinyuan Zhang (Product Designer / Visual Designer), Zhanlu Sweet and Moisturizing Tea Main Packaging, 2026.

Image #2: Designers Wang Yinghua and Huang Wanhui (Illustrator / Graphic Designer), Botanical and Han Inspired Illustration Series, 2026.

Image #3: Designers Xu Lianfa, Xinyan Shen and Tang Guangyi (Packaging Engineer / Visual Designer), Light Luxury Gift Box Structure and Visual System, 2026.

Image #4: Designers Ma Lan, Wang Yinghua, Wenjie Zhong, Aiwen Shen and Huang Wanhui (Product Designer / Illustrator / Graphic Designer), Ingredient Visualization and Cultural Motif Development, 2026.

Image #5: Designers Ma Lan, Tang Guangyi, Xu Lianfa (Product Designer / Visual Designer / Packaging Engineer / Design Coordination), Integrated Packaging and Structural Realization, 2026.