Sidabrinis Renginys · 2026
Digital Fashion Pagrindinė funkcija: Skaitmeninės mados ekspozicija
by Fabrix World
- Sidabrinis apdovanojimas A' Design Award 2026 in Renginys
- CLIENT: FabriX
- Estimated Number of Design Views: 20,189
- Verification code 7036413AC6 · Verify this award
Colors
About Digital Fashion Pagrindinė funkcija: Skaitmeninės mados ekspozicija
Knygos tekstas: „ComplexCon Hong Kong 2025“ instaliacija pristatė mažmeninės prekybos aplinką, sukurtą pasitelkiant fizinę-skaitmeninę (phygital) sistemą, jungiančią erdvinį dizainą ir interaktyvias sąsajas. Papildytosios realybės pasimatavimo kioskai, integruoti ekranai ir mobiliojo išankstinio užsakymo sąsaja sudarė ištisinę „matyk dabar, matuokis dabar, užsakyk dabar“ seką. Išgaubti atspindintys paviršiai ir įvairiakrypčiai praėjimai nukreipdavo lankytojų srautą, o integruotas duomenų rinkimas užtikrino grįžtamąjį ryšį realiu laiku, skirtą paklausa grįstai gamybai, taip atskleisdamas hibridinį požiūrį į šiuolaikines mados mažmeninės prekybos aplinkas.
About the Sidabrinis apdovanojimas A' Design Award
Digital Fashion Pagrindinė funkcija: Skaitmeninės mados ekspozicija laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Digital Fashion Pagrindinė funkcija: Skaitmeninės mados ekspozicija bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Digital Fashion Pagrindinė funkcija: Skaitmeninės mados ekspozicija yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Dimensions & Packaging
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Tags
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Production Technology
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Design Challenge
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Research
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Inspiration
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Project Duration
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Operation Flow
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Patents
- Copyrights belong to FabriX World, 2025
