Resonare Vizualinė tapatybė – autorius Made Milicevic

Darbas Resonare Vizualinė tapatybė, kurio autorius Made Milicevic, yra itin vertinamas prestižinio 2026 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

GeležinisGrafika· 2026

Resonare Vizualinė tapatybė

Dizaineris: Made Milicevic

Klientas: Luthier Zeljko Catic

Kategorijos Grafika laimėtojas – Geležinis apdovanojimas A' Design Award

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Dizainas

Apie Resonare Vizualinė tapatybė

Resonare – tai vizualinė tapatybė liutnininkui Zeljko Catic Dubrovnike. Monograma pasižymi ritmingu vizualiniu rimu tarp Z ir C, kur potėpiai susilieja su natūralia smuiko kaklelio geometrija. Įtraukiant kroatiškus diakritinius ženklus į instrumento anatomiją, dizainas tampa neatsiejama jo formos dalimi. Šis intymus parašas gyvena instrumento širdyje, atsiskleisdamas tik kaip diskretiškas pėdsakas per elegantiškas f formos angas.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Resonare Vizualinė tapatybė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Resonare Vizualinė tapatybė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Resonare Vizualinė tapatybė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Resonare is a sophisticated visual identity designed for luthier Zeljko Catic in Dubrovnik. The monogram features a rhythmic visual rhyme between the characters Z and C, where the typographic strokes are thoughtfully crafted to merge with the natural geometry of the violin bridge. By integrating Croatian diacritics into the instrument's functional anatomy, the design becomes an inseparable part of its form. Conceived as an intimate and enduring signature, the handmade label lives within the heart of the instrument, revealing itself only as a discreet trace through the elegant f-holes. This work celebrates the unbreakable bond between exquisite craftsmanship, noble wood, and the timeless nature of music.
Matmenys ir pakuotė: Labels are 70 x 25 mm. The material used is bespoke handmade cotton paper with natural deckle edges. Printing methods include traditional letterpress and hot branding. The system is specifically scaled for the intimate interior space of the violin, with typography weight strategically adjusted to compensate for ink gain on handmade paper.
Žymos: Visual Identity, Monogram, Luthier, Violin, Internal Label, Typography, Handmade Paper, Dubrovnik, Hot Branding, Craftsmanship, Minimalism.
Gamybos technologija: The identity is realized through a fusion of traditional and modern methods. It utilizes letterpress printing on handmade paper for internal labels and high-precision hot branding for the wooden elements. This reflects the luthier's own process of classical craftsmanship aided by modern precision.
Dizaino iššūkis: The main challenge was integrating complex Croatian diacritics into the narrow, elongated format of a traditional violin label. Balancing the visual harmony of the Z and C forms with the restrictive space inside the instrument required a precise geometric synthesis. The goal was to ensure that the monogram remains legible and elegant when viewed through the f-holes, while maintaining a symbolic connection to the structural anatomy of the violin bridge.
Tyrimas: Research focused on the visual synergy between the structural geometry of violin bridges and classical typographic initials. The objective was to find a geometric intersection where the phonetic diacritics of the Croatian alphabet could naturally integrate with the instrument's traditional anatomy. The study aimed to create a visual identity that respects the craftsmanship of the luthier while adding a layer of contemporary graphic expression.
Įkvėpimas: Inspired by the fusion of classical luthiery and manuscript initials. The design incorporates a violin motif where strokes mimic the instrument’s fluid lines. The research focused on the bridge, known as the konjic, as a geometric centerpiece to resolve the challenge of Croatian diacritics. The goal was to honor the luthier’s patience by creating a silent signature that resides within the instrument, visible through the shadows of the f-holes.
Projekto trukmė: The project was conducted over a period of three months in 2024. The research and design process took place in Dubrovnik, Croatia, in close collaboration with the luthier's workshop.
Veikimo eiga: The interaction is a gentle discovery, a glimpse into the violin’s interior where the label dwells as a quiet, permanent presence. It is a subtle dialogue between the luthier’s touch and the musician’s gaze, shared through the instrument's wooden heart.
Nuotraukų autoriai: Image #1: Photographer Srdjan Babic, Resonare Hero Label, 2026.
Image #2: Photographer Srdjan Babic, Concept Correlation, 2026.
Image #3: Photographer Srdjan Babic, Final Application, 2026.
Image #4: Photographer Srdjan Babic, Craftsmanship Process, 2026.
Image #5: Photographer Srdjan Babic, Letterpress Label and Violin Body, 2026.

Design and Art Direction by Made Milicevic. Handmade paper and print by Valnea Dzamarija. Luthier by Zeljko Catic. Design Consulting by Nora Mojas.