East Bloom Arbatos pakuotė by Jiaqi Ding

Bronzinis Pakuotės · 2026

East Bloom Arbatos pakuotė

by Jiaqi Ding

Bronzinis apdovanojimas A' Design Award 2026 in Pakuotės
Estimated Number of Design Views: 5,263
Verification code B88544321D · Verify this award

View at A' Design Award Press Release

Colors

About East Bloom Arbatos pakuotė

East Bloom – tai tirpios šaldymu džiovintos arbatos milteliams skirtas pakuotės dizainas. Forma sukurta remiantis tradiciniu kinišku nefrito antspaudu, įskaitant jo kvadratinį pagrindą ir rankenėlę, o paviršius padengtas švelniomis makarūnų spalvomis. Pagrindinė medžiaga – maistinės klasės polipropilenas. Dėžutės pagrindas turi giliaspaude išgraviruotą prekės ženklo motyvą, todėl pakuotę galima naudoti ir kaip antspaudą. Sudedamų dėžučių sistema siūlo derinius nuo 8 iki 60 kapsulių vienetų. Kvadratinis profilis leidžia milteliams susikaupti ties vidiniais kampais, užtikrinant kontroliuojamą pylimą.

About the Bronzinis apdovanojimas A' Design Award

East Bloom Arbatos pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad East Bloom Arbatos pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. East Bloom Arbatos pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Press Kit

Unique Properties: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Dimensions & Packaging: 24.87 mm x 24.87 mm x 24.17 mm
Tags: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Production Technology: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Design Challenge: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Research: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inspiration: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Project Duration: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Operation Flow: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Image Credits: Jiaqi Ding