Stumbro Starka Butelio ir etikečių dizainas by Studija Creata

Stumbro Starka Butelio ir etikečių dizainas by Studija Creata is a highly esteemed winner of the very prestigious 2016 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2016

Stumbro Starka Butelio ir etikečių dizainas

by Studija Creata

Client: Stumbras

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Colors

The Design

About Stumbro Starka Butelio ir etikečių dizainas

Stumbro Starka įvaizdis buvo iš esmės pakeistas sukuriant visumą iš atskirų dalių: nuo naujo, unikalios formos, tamsaus stiklo butelio, papuošto iškilia kaligrafija ir turtinga etikete, pasakojančia gėrimo legendą, iki butelio kamščio, puošto ąžuolo lapų vainiku. Gandro personažas pasirodė kaip atpažinimo simbolis. Atsidūręs netikėtame svetingo šeimininko vaidmenyje, gandras tapo intriguojančiu ir patraukliu istorijos pasakotoju.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Stumbro Starka Butelio ir etikečių dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Stumbro Starka Butelio ir etikečių dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Stumbro Starka Butelio ir etikečių dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas