Bronzinis Grafika · 2017
DuePiùTre – Più Che Hamburger Vizualinis Identitetas
- Bronzinis apdovanojimas A' Design Award 2017 in Grafika
- CLIENT: Ferrariodesign
- Estimated Number of Design Views: 15,750
- Verification code 0341B578BE · Verify this award
Colors
About DuePiùTre – Più Che Hamburger Vizualinis Identitetas
„DuePiùTre“ yra nedidelis bistro, kuriame siūlomi ne tik mėsainiai, bet ir pastrami bei alaus skardinių vištiena – visa tai dar kartą mėgaujasi šviežiais ir tikrais itališkais produktais. Buldogas pasirinktas dėl to, kad Pirmojo pasaulinio karo metais jis buvo JAV karinio jūrų laivyno talismanas ir vieno iš bistro partnerių augintinis šuo. Siekiant kompensuoti sugalvotą vietos pavadinimą, dizainas apima šefo kepurę buldogui ir atlygį, kuriais bandoma tiesiau perteikti maistą siūlančios įstaigos idėją.
About the Bronzinis apdovanojimas A' Design Award
DuePiùTre – Più Che Hamburger Vizualinis Identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad DuePiùTre – Più Che Hamburger Vizualinis Identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. DuePiùTre – Più Che Hamburger Vizualinis Identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Image Credits
- Fotoforma
