Qwerty Sofa lova by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Sidabrinis apdovanojimas A' Design Award in Baldų dizainas Competition Category.
SidabrinisBaldai· 2018
Qwerty Sofa lova
Client: CONCEPTICONstudio
Sidabrinis apdovanojimas A' Design Award Winner in Baldai Category
Verified Award Winner
Verify Award Status for #58713The Design
About Qwerty Sofa lova
QWERTY – tai sofa lova, savo forma primenanti kompiuterio klaviatūrą. Kiekvienas klavišas sudaro minkštą pagalvėlę, kuri palaiko naudotoją dirbant biure ar namuose. Mikroelektros varikliai, valdomi nuotolinio valdymo pultelio, atskirai reguliuoja kiekvienos klavišo pagalvėlės padėtį, todėl visą paviršių galima performuoti pagal poreikį. Pultelyje numatyta dešimt iš anksto nustatytų programų, o papildomus nustatymus galima pridėti vėliau. QWERTY galima naudoti kaip sofą, kaip lovą arba kaip visiškai individualizuotą atramą kūnui. Šis dizainas paverčia gerai pažįstamą kasdienį vaizdą lanksčiu baldu, į kurį įlieta lengvo ironijos prisilietimo.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Qwerty Sofa lova laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Qwerty Sofa lova bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Qwerty Sofa lova yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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