Mrs T Įmonės dizainas by Julia Hell is a highly esteemed winner of the very prestigious 2018 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2018

Mrs T Įmonės dizainas

by Julia Hell

Client: Mrs T

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

12,485
Verified Award Winner
Verify Award Status for #60957

Prisijungti prie laukiančiųjų Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mrs T Įmonės dizainas

„Mrs T“ – tai aukštos kokybės maisto gaminių manufaktūros, kuri arbatą naudoja kaip ingredientą kepiniuose ir delikatesuose, įmonės dizainas. Vizualinė tapatybė pasižymi švaria ir elegantiška išvaizda – pakuotės daugiausia baltos spalvos, papildytos trimis firminėmis spalvomis. Logotipas veikia kaip rėmelis, žymintis kiekvieną manufaktūroje pagamintą gaminį, o vizitinėse kortelėse jis atspausdintas auksine folija. Pasirinkti šriftai primena ranka rašytas etiketes ir pabrėžia gaminių rankų darbo pobūdį. Maišeliai ir stikliniai indeliai yra užplombuoti ir paženklinti iš išorės, taip apsaugant viduje esantį maistą.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Mrs T Įmonės dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Mrs T Įmonės dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Mrs T Įmonės dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017