Fanwu Xiangyin Tea Arbatos pakuotė by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 Auksinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
AuksinisPakuotės· 2020
Fanwu Xiangyin Tea Arbatos pakuotė
Client: Shenzhen Oracle Creative Design Co., Ltd
Auksinis apdovanojimas A' Design Award Winner in Pakuotės Category
Verified Award Winner
Verify Award Status for #86671The Design
About Fanwu Xiangyin Tea Arbatos pakuotė
Fanwu Xiangyin Tea – tai Pu'er arbatos iš Sišuangbanos regiono Junane, Kinijoje, pakuotės dizainas. Iliustracija sukurta dramblio galvos formos ir jungia arbatos sodus, arbatmedžius, arbatos rinkėjus bei Junano gyvūnus. Išorinė dėžutė pagaminta iš presuotos medienos medžiagos, kuri neteršia aplinkos, yra biologiškai skaidi ir ekologiška. Dėžutė lengva ir patogi nešiotis. Arbata laikoma metaliniame indelyje su rankenėle, kurį, arbatai pasibaigus, galima naudoti pakartotinai. Dizainas pristato tradicinę arbatos kultūrą šiuolaikiška forma ir skatina aplinkosauginį sąmoningumą.
The Recognition
About the Auksinis apdovanojimas A' Design Award
Fanwu Xiangyin Tea Arbatos pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Fanwu Xiangyin Tea Arbatos pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Fanwu Xiangyin Tea Arbatos pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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