Menogga Prekės ženklo dizainas by 1983Asia is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2020
Menogga Prekės ženklo dizainas
by 1983Asia
Client: 1983Asia
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #86957The Design
About Menogga Prekės ženklo dizainas
Menogga – tai prekės ženklo dizainas, sukurtas remiantis Kinijos džuangų tautinės mažumos kultūra. Džuangų tradicijoje gyvuoja legenda, jog žmonės gimė iš gėlių, o deivė Menogga gerbiama iki šių dienų. Prekės ženklo identitetas išreiškia šioje legendoje atsispindinčią moteriškumo dvasią, gerumą ir tolerantiškumą. Tradiciniai džuangų audinių raštai buvo nuskenuoti ir perpiešti naudojant skaitmeninio dizaino programinę įrangą, taip sukuriant modernią vizualinę sistemą. Identitetas pritaikytas drabužiams, pakuotėms ir skėčiams, naudojant karštąjį spaudimą, siuvinėjimą ir flokavimą. Šio projekto tikslas – supažindinti platesnę auditoriją su Guangsi kultūra.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Menogga Prekės ženklo dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Menogga Prekės ženklo dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Menogga Prekės ženklo dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Image Credits
- 1983ASIA
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