GravitATE Indai by Yueyue Zhang is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Kepimo, stalo, gėrimų ir virimo indų dizainas Competition Category.

BronzinisVirtuvės reikmenys· 2020

GravitATE Indai

by Yueyue Zhang

Client: Yueyue Zhang

Bronzinis apdovanojimas A' Design Award Winner in Virtuvės reikmenys Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About GravitATE Indai

Stalo reikmenų rinkinys, kviečiantis ir skatinantis vartotojus dalytis sąveika ir lėtai valgyti. „GravitATE“ yra trys asmeniniai indų reikmenys ir trys aptarnavimo dubenėliai. Tai turi judėjimo ir tarpasmeninės sąveikos potencialą. Forma kviečia ir skatina vartotojus intuityviai dalytis šia sąveika. Rezultatas yra tai, kad vartotojai leidžia laiką, keisdamiesi pokalbiu ir maistu mėgaudamiesi lėčiau nei tradiciniai indai. Tai suteikia teigiamą įspūdį visiems.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

GravitATE Indai laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad GravitATE Indai bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. GravitATE Indai puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A tableware set that invites and encourages users to share interactions and eat slowly. GravitATE contains three personal dinnerware items and three service bowls. It has the potential for movement and interpersonal interaction. The form invites and encourages users to share these interactions intuitively. The result is that users take their time, sharing conversation and savoring food slower than with traditional tableware. This provides a positive dining experience for all.
Dimensions & Packaging: Service bowl No.1 (polyhedron): Width 185mm x Depth 185mm x Height 120mm
Service bowl No.2 (Main image): Width 245mm x Depth 165mm x Height 70mm
Service bowl No.3 (Image #1): Width 175mm x Depth 175mm x Height 120mm
Personal tableware (Bottom): Width 175mm x Depth 175mm x Height 50mm
Personal tableware (Middle): Width 160mm x Depth 160mm x Height 55mm
Personal tableware (Top): Width 115mm x Depth 115mm x Height 58mm
Tags: Tableware, Dining experience, Interaction, Slow eating, Sharing
Production Technology: 3D-scanning and 3D-printing are two key digital tools to support my design. It is a circular design process:
1. Pick a direction(idea 1.0)
2. Build a quick mock-up using clay or foam
3. Scan the model
4. Digital modeling based on the scan result
5. 3D-printing prototype
6. User testing
7. Rebuild a new idea 2.0 or improve an existing idea1.1
Design Challenge: Through the user testing of the previous concepts, I found that the concepts with the potential for movement are more inviting. However, how to combine the design of tableware is a big challenge: Does the product help users to eat slowly? Does it invite the user to interact with it? Does it contain food well? Does It create an interesting experience? Does it suit for dining environment?
Research: This design originated from a recent dining phenomenon, which people are ignoring their dining experience but more focused on their phones, and finish the meal faster and faster. Firstly, literature research, observation, and interviews with the target users were conducted. I found that more interactions and slow eating can improve dining experiences. Then, the market research of restaurants helped me to sum up the factors that influence user behavior and experiences.
Inspiration: Eating with others and eating slowly can create a positive dining experience. Nowadays, people are getting busy with their work, which makes it harder for them to eat together and also, they are unwilling to spend much time eating.
Project Duration: The project started in August 2018 and finished in April 2019 in Rochester, NY.
Operation Flow: According to the different forms of GravitATE, each service bowl produces different ways of movement, so that people can share food in different ways. For example, (Main image) although a person can take food from it independently, the shaking movement can remind other people to provide support. Two of the personal bowls can produce a small amount of sway, and they have been verified by user testing to allow the user to be more focused while eating and to a certain extent avoiding fast eating.