Yingjiagong Baijiu Pagrindinė funkcija: Gėrimų pakuotė by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2020
Yingjiagong Baijiu Pagrindinė funkcija: Gėrimų pakuotė
Client: Anhui Yingjiagong Jiu Co., Ltd
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
Verified Award Winner
Verify Award Status for #89960The Design
About Yingjiagong Baijiu Pagrindinė funkcija: Gėrimų pakuotė
„Yingjiagong Baijiu" – tai kiniško distiliuoto gėrimo pakuotės dizainas. Kaip pagrindinis dizaino elementas panaudota Dabie kalno forma. Tradicinė kinų tušo tapyba ir linijinis piešinys derinami tarpusavyje, kad būtų sukurtas kalno vaizdas. Naudojamas didelis baltos erdvės plotas, o pagrindinė spalva yra žalia. Išorinė dėžutė pagaminta iš plastiko, siekiant sumažinti sąnaudas ir suteikti galimybę perdirbti. Butelis ir kamštelis pagaminti iš keramikos su purškiama danga. Dėžutės ilgis – 136 mm, plotis – 116 mm, o aukštis – 290 mm. Dizainas atspindi natūralią distiliavimo gamyklos fermentacijos aplinką.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Yingjiagong Baijiu Pagrindinė funkcija: Gėrimų pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Yingjiagong Baijiu Pagrindinė funkcija: Gėrimų pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Yingjiagong Baijiu Pagrindinė funkcija: Gėrimų pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensions & Packaging
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Tags
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Production Technology
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Design Challenge
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Research
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiration
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Project Duration
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Operation Flow
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Team Members
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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