Free Estonian Pramogos by Olga Raag is a highly esteemed winner of the very prestigious 2020 Sidabrinis apdovanojimas A' Design Award in Dailės ir meno instaliacijos dizainas Competition Category.

SidabrinisDailė· 2020

Free Estonian Pramogos

by Olga Raag

Client: KLG Eesti AS

Sidabrinis apdovanojimas A' Design Award Winner in Dailė Category

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Colors

The Design

About Free Estonian Pramogos

Šiame unikaliame meno kūrinyje Olga Raag naudojo Estijos laikraščius nuo tų metų, kai automobilis buvo gaminamas 1973 m. Geltonieji laikraščiai Nacionalinėje bibliotekoje buvo fotografuojami, valomi, sureguliuojami ir taisomi, kad būtų naudojami projekte. Galutinis rezultatas buvo atspausdintas ant specialios automobiliams naudojamos medžiagos, kuri trunka 12 metų, o jos pritaikymas užtruko 24 valandas. „Free Estonian“ yra automobilis, kuris atkreipia dėmesį, aplinkinius su teigiama energija ir nostalgija, vaikystės emocijomis. Tai kviečia visų smalsumą ir įsitraukimą.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Free Estonian Pramogos laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Free Estonian Pramogos bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Free Estonian Pramogos yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.