Creative Trade Mark Medaus pakuotė by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 Auksinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
AuksinisPakuotės· 2020
Creative Trade Mark Medaus pakuotė
Client: Lithuanian local bee farm Honey Moon
Auksinis apdovanojimas A' Design Award Winner in Pakuotės Category
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- Verified Award Winner
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The Design
About Creative Trade Mark Medaus pakuotė
„The Botanic“ – tai natūralaus medaus pakuotės dizainas, pateikiamas 380 ml stiklinėje stiklainėlyje. Etiketė pagaminta iš tamsiai žalio nedengto popieriaus ir suformuota naudojant daugiapakopį įspaudimą bei iškirstą šešiakampį – formą, primenančią bičių korį. Matinio šilkografinio spaudo ir skaidrios blizgios folijos elementai suteikia kontrasto tamsiam fonui. Dvipusėje sulankstomoje pakabinamoje etiketėje pateikiamas produkto aprašymas. Kiekvienas stiklainis uždaromas rankų darbo mediniu dangteliu, pagamintu iš liepos – medžio, kurio nektarą renka bitės. Dizainas atspindi natūralaus medaus tyrumą.
The Recognition
About the Auksinis apdovanojimas A' Design Award
Creative Trade Mark Medaus pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Creative Trade Mark Medaus pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Creative Trade Mark Medaus pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Team Members
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Image Credits
- Photo: Produck, MIndaugas Norkaitis
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