Darbas Ccpuerh Tea Arbatos pakuotė, kurio autorius Somethink Brand, yra itin vertinamas prestižinio 2020 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

BronzinisPakuotės· 2020

Ccpuerh Tea Arbatos pakuotė

Dizaineris: Somethink Brand

Klientas: Ccpuerh

Kategorijos Pakuotės laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #92660

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Ccpuerh Tea Arbatos pakuotė

„Ccpuerh Tea" yra presuotos ir birios arbatos asortimento pakuotės dizainas. Talpykla – tai apvali aliuminio skardinė su elektrolitiniu būdu paauksuotu dangteliu, bronzuotu raštu ir šilkografiniu tekstu. Skardinės skersmuo – 80 mm, korpuso aukštis – 70 mm, o dangtelio aukštis – 10 mm. Trys atspausdintos formos – apvali, prizmės formos ir trikampė – žymi mažą apvalią arbatą, mažą kvadratinę arbatą ir birią arbatą. Skirtingos skardinių spalvos rodo skirtingus arbatos brandinimo etapus, todėl pirkėjai gali greitai atpažinti kiekvieną produktą. Šis dizainas suteikia tradicinei arbatai paprastą ir modernų įvaizdį.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Ccpuerh Tea Arbatos pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Ccpuerh Tea Arbatos pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Ccpuerh Tea Arbatos pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Matmenys ir pakuotė: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Žymos: Packaging, tea, color, fashion, youth
Gamybos technologija: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Dizaino iššūkis: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Tyrimas: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Įkvėpimas: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Projekto trukmė: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Veikimo eiga: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Komandos nariai: Astro Wong
Dorne Tsui
Jr Deng
KC To
Nuotraukų autoriai: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.