Hch Mados butiko interjero dizainas by SpActrum

Hch Mados butiko interjero dizainas by SpActrum is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

SidabrinisInterjeras· 2021

Hch Mados butiko interjero dizainas

by SpActrum

Client: SpActrum

Sidabrinis apdovanojimas A' Design Award Winner in Interjeras Category

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Colors

The Design

About Hch Mados butiko interjero dizainas

HCH – tai mados butikas, įsikūręs šiuolaikiniame prekybos centre. Dizainas remiasi simetriška kolonų sale, primenančia klasikinės bazilikos planą. Todėl interjeras nuo komercinio pobūdžio pereina prie sakralaus. Išplanavimas taip pat grindžiamas senovės Graikijos šventyklomis ir Akropolio vizualinių ašių principais. Trys rausvi tiltai išdėstyti taip, kad būtų nukreipti vienas į kitą ir vestų lankytojus per gilią erdvę. Į tiltų paviršiuose esančias angas galima įstatyti manekenus ir taip suformuoti podiumą. Naudojamas stiklo pluoštu armuotas betonas, teraco ir plienas.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Hch Mados butiko interjero dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Hch Mados butiko interjero dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Hch Mados butiko interjero dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG