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Pass On Fotografijų serija by Eduardo Dulla

Pass On Fotografijų serija by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Fotografijos ir nuotraukų manipuliavimo dizainas Competition Category.


BronzinisFotografija· 2020

Pass On Fotografijų serija

by Eduardo Dulla

Client: Eduardo Dulla

Bronzinis apdovanojimas A' Design Award Winner in Fotografija Category

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Colors

The Design

About Pass On Fotografijų serija

„Pass On“ yra fotografijų serija, sukurta remiantis žinutės, užsandarintos butelyje, vaizdiniu. Kiekviena fotografija įkvėpta vieno žodžio, tokio kaip viltis ar brolybė, ir atskleidžia šį žodį per jo reikšmę arba realų įvykį. Tie patys trys elementai – žinutė, butelis ir vanduo – atsikartoja kiekviename vaizde, tačiau kiekviena tema traktuojama skirtingai. Nuotraukoms buvo sukurtos dekoracijos, specialūs akvariumai ir specifiniai mechanizmai. Skaitmeniniuose vaizduose derinama interferencija ir vaizdų sintezė, o galutiniai atspaudai atlikti rašaliniu spausdintuvu ant medvilninio popieriaus.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Pass On Fotografijų serija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Pass On Fotografijų serija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Pass On Fotografijų serija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging
digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags
message in a bottle, photo digital, photo manipulation, mankind,
Production Technology
Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge
The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research
Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration
The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration
The project started in July 2017 and is yet in progress.
Operation Flow
The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Patents
all rights reserved Eduardo Dulla
Team Members
Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits
all photos Eduardo Dulla

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