Auksinis Grafika · 2021
Madame Butterfly Plakatų serija
- Auksinis apdovanojimas A' Design Award 2021 in Grafika
- CLIENT: Liudmila Shurygina
- Estimated Number of Design Views: 49,813
- Verification code AADA40CB74 · Verify this award
Colors
About Madame Butterfly Plakatų serija
„Madame Butterfly“ – tai operos plakatų serija. Kiekviename plakate vaizduojamas ikoniškas dainuojančios moters portretas – centrinė operos siužeto figūra ir aistros simbolis. Serija apima tokias operas kaip „Madam Baterflai“, „Toska“ ir „Norma“ bei atspindi tragišką ir priklausomą moterų vaidmenį jų libretuose. Kiekviena kompozicija pateikia finalinę sceną – istorijos kulminaciją. Dizainas remiasi minimaliomis formomis, ekspresyvia tapyba ir Memfio stiliumi, pasitelkiant atviras spalvas ir stiprų kontrastą. Plakatai spausdinami A1 formatu ant kartono popieriaus.
About the Auksinis apdovanojimas A' Design Award
Madame Butterfly Plakatų serija laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Madame Butterfly Plakatų serija bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Madame Butterfly Plakatų serija kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
