Youngor Fashion Concept Store Pagrindinė funkcija: Mažmeninės prekybos interjero dizainas by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Sidabrinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.
SidabrinisInterjeras· 2020
Youngor Fashion Concept Store Pagrindinė funkcija: Mažmeninės prekybos interjero dizainas
by Jeffrey Zee
Client: JFR Studio
Sidabrinis apdovanojimas A' Design Award Winner in Interjeras Category
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- Verified Award Winner
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The Design
About Youngor Fashion Concept Store Pagrindinė funkcija: Mažmeninės prekybos interjero dizainas
Youngor mados koncepcijos parduotuvė – tai 5000 kvadratinių metrų mažmeninės prekybos interjero dizainas. Originalus pastatas yra pusrutulio formos su stikliniu fasadu. Interjeras buvo visiškai išardytas, o centre pastatytas skėčio formos šerdinis vamzdis. Atsitiktinės perforacijos skėčio paviršiuje leidžia patekti natūraliai šviesai ir sukuria švelnų šviesos bei šešėlių efektą. Šerdiniame vamzdyje įrengtas liftas, jungiantis aukštus. Platūs laiptai prie įėjimo skirti gaminių eksponavimui ir sėdėjimui. Naudotas metalinis tinklelis, pinta bambukas ir terraco.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Youngor Fashion Concept Store Pagrindinė funkcija: Mažmeninės prekybos interjero dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Youngor Fashion Concept Store Pagrindinė funkcija: Mažmeninės prekybos interjero dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Youngor Fashion Concept Store Pagrindinė funkcija: Mažmeninės prekybos interjero dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
- Dimensions & Packaging
- The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
- Tags
- Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
- Production Technology
- In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
- Design Challenge
- Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
- Research
- Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
- Inspiration
- The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
- Project Duration
- The project started in February 2018 in Torino and finished in August 2019 in Rimini.
- Operation Flow
- The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
- Patents
- Copyrights belong to Jeffrey Zee, 2019.
- Team Members
- Jeffrey Zee
- Image Credits
- Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.
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