Delate Mobilioji Programa by Roberto M. Paura and Sofie Di Bartolomeo

Delate Mobilioji Programa by Roberto M. Paura and Sofie Di Bartolomeo is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Mobiliųjų technologijų, programėlių ir programinės įrangos dizainas Competition Category.

BronzinisMobilusis· 2020

Delate Mobilioji Programa

by Roberto M. Paura and Sofie Di Bartolomeo

Client: Delate Srl

Bronzinis apdovanojimas A' Design Award Winner in Mobilusis Category

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Colors

The Design

About Delate Mobilioji Programa

Delate yra pirmoji programa, kuri suteikia platformą, kurioje kiekviena vėlavimo minutė paverčiama tašku, kurį galima kaupti ir naudoti norint pasiekti kelių produktų ir paslaugų pasiūlymus. Programėlė stebi kelionę į darbą ir atgal bei skaičiuoja traukinio vėlavimo minutes. Intuityvus ir aiškus dizainas, siūlantis pelną, nereikalaujant jokių aktyvių naudotojo veiksmų, ir atlygio sistema, skatinanti kasdienį naudojimą, diskomfortą paverčiant pranašumu.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Delate Mobilioji Programa laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Delate Mobilioji Programa bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Delate Mobilioji Programa puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensions & Packaging: iOS, Android.
Tags: Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Production Technology: The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Design Challenge: We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Research: We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiration: Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Project Duration: Delate was launched in November 2019.
Operation Flow: Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Team Members: Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Image Credits: Roberto Maurizio Paura