Korea Sport Coach Federation Prekės Ženklas Ir Vizualinis Identitetas by Yena Choi and Jinha Seo

Korea Sport Coach Federation Prekės Ženklas Ir Vizualinis Identitetas by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2020

Korea Sport Coach Federation Prekės Ženklas Ir Vizualinis Identitetas

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Colors

The Design

About Korea Sport Coach Federation Prekės Ženklas Ir Vizualinis Identitetas

KSCF yra Korėjos sporto padalinys, jungiantis su sportu susijusius ekspertus, įskaitant aktyvius ir buvusius nacionalinės komandos žaidėjus, trenerius ir sporto komandų savininkus. Širdies logotipas yra nupieštas iš XY ašies, kuris parodo sportininko euforiją ir adrenaliną, trenerio atsidavimą ir meilę savo komandoms bei bendrą meilę sportui. Širdies logotipą sudaro keturi dėlionės elementai: ausis, strėlė, pėda ir širdis. Ausies simbolizuoja klausymąsi, rodyklė simbolizuoja tikslą ir kryptį, koja simbolizuoja sugebėjimą, o širdis simbolizuoja aistrą.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Korea Sport Coach Federation Prekės Ženklas Ir Vizualinis Identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Korea Sport Coach Federation Prekės Ženklas Ir Vizualinis Identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Korea Sport Coach Federation Prekės Ženklas Ir Vizualinis Identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team