Holiday Gift Set Dovanų rinkinio pakuotė by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2020
Holiday Gift Set Dovanų rinkinio pakuotė
Client: Salvita Design
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
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The Design
About Holiday Gift Set Dovanų rinkinio pakuotė
"Holiday Gift Set" – tai pakuotės dizainas suvartojamų šventinių dovanų kolekcijai. Rinkinį sudaro 80 g šokolado plytelė, 40 g žolelių arbatos pakelis, 200 g stiklainis natūralaus medaus ir 140 g cinamono kvapo žvakė. Iliustracijos įkvėptos Žemynos, lietuvių žemės deivės, čia pavaizduotos kaip šiuolaikinė figūra, avinti sportbačius ir su ausinėmis. Ilgi balti deivės plaukai primena sniegą ir pažįstamus šventinius vaizdus. Prislopinta natūrali spalvų paletė atspindi ingredientus. Naudojama ofsetinė, fleksografinė ir skaitmeninė spauda.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Holiday Gift Set Dovanų rinkinio pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Holiday Gift Set Dovanų rinkinio pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Holiday Gift Set Dovanų rinkinio pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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