Bronzinis Grafika · 2020
Bomapp Prekės ženklo identiteto dizainas
by Taiyoon Lee
- Bronzinis apdovanojimas A' Design Award 2020 in Grafika
- CLIENT: Bomapp
- Estimated Number of Design Views: 19,324
- Verification code 3CD58E5E42 · Verify this award
Colors
About Bomapp Prekės ženklo identiteto dizainas
Bomapp – tai prekės ženklo identiteto dizainas, sukurtas draudimo technologijų bendrovei. Pavadinimas Bomapp sujungia žodį boheom, reiškiantį „draudimas“ korėjiečių kalba, su žodžiu map (žemėlapis). Simbolis, motyvų grafika ir bendras dizainas perteikia apkabinimo idėją, kuri sustiprina prekės ženklo identitetą. Logotipe naudojama raidė B, nubrėžta atsižvelgiant į auksinį pjūvį. Tiksli geometrija naudojama siekiant išreikšti pasitikėjimą ir profesionalumą – pagrindines draudimo pramonės vertybes. Logotipas pateikiamas viena spalva – mėlyna arba balta, priklausomai nuo fono.
About the Bronzinis apdovanojimas A' Design Award
Bomapp Prekės ženklo identiteto dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Bomapp Prekės ženklo identiteto dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Bomapp Prekės ženklo identiteto dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Dimensions & Packaging
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Tags
- Bomapp , insurance, finance, branding
- Production Technology
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Design Challenge
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Research
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Inspiration
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Project Duration
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Operation Flow
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
