Mixed Reality Pagrindinė funkcija: Holografinė instaliacija by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Sidabrinis apdovanojimas A' Design Award in Renginių ir įvykių dizainas Competition Category.
SidabrinisRenginys· 2020
Mixed Reality Pagrindinė funkcija: Holografinė instaliacija
Client: Economiton
Sidabrinis apdovanojimas A' Design Award Winner in Renginys Category
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The Design
About Mixed Reality Pagrindinė funkcija: Holografinė instaliacija
Mišrioji realybė – tai interaktyvi holografinė instaliacija, sukurta parodų stendui apie Maskvos miesto energetikos strategiją. Instaliacija pagrįsta Pepperio šmėklos (Pepper's Ghost) principu, kuris buvo išplėstas papildomais sluoksniais. LED foninė siena, trys grindiniai projektoriai ir prie lubų sumontuotas LED apšvietimas veikia kartu su holografine plėvele, veidrodžiais ir garsu. Animuota šviesa ir šešėlis suteikia projektuojamiems objektams stiprų buvimo pojūtį. Lankytojai jutikliniame ekrane pasirenka temą ir stebi, kaip figūros bei grafikai atsiranda ir ištirpsta ore.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Mixed Reality Pagrindinė funkcija: Holografinė instaliacija laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Mixed Reality Pagrindinė funkcija: Holografinė instaliacija bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Mixed Reality Pagrindinė funkcija: Holografinė instaliacija yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
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