The Mix Land Gatvės mados parduotuvė by Yuan Lijun

The Mix Land Gatvės mados parduotuvė by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

BronzinisInterjeras· 2020

The Mix Land Gatvės mados parduotuvė

by Yuan Lijun

Client: Xianxiang Design

Bronzinis apdovanojimas A' Design Award Winner in Interjeras Category

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Verified Award Winner

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Colors

The Design

About The Mix Land Gatvės mados parduotuvė

„The Mix Land“ – tai gatvės mados parduotuvė Hangdžou mieste, Kinijoje. Dizaino koncepcija remiasi laboratorijos įvaizdžiu, o gatvės kultūra pritaikoma interjero eksponavimui. Trys dinamiški meno instaliaciniai objektai – vadinami energijos ištraukimo, kondensacijos ir skaidymo stalu – sujungia garsą, regą ir lytėjimą, kurdami interaktyvią patirtį. Ryškiai sodri neoninė mėlyna spalva, spalvingi langai bei durys ir skaitmeniniai ekranai sudaro pagrindinius vizualinius akcentus. Ekspozicijos instaliacijas galima perkelti atviroje erdvėje, todėl parduotuvė prisitaiko tiek prie komercinių, tiek prie patirtinių poreikių.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

The Mix Land Gatvės mados parduotuvė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad The Mix Land Gatvės mados parduotuvė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. The Mix Land Gatvės mados parduotuvė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019