Akbank Mobile Programa Mobiliesiems – autorius Akbank T.A.S

Darbas Akbank Mobile Programa Mobiliesiems, kurio autorius Akbank T.A.S, yra itin vertinamas prestižinio 2020 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Mobiliųjų technologijų, programėlių ir programinės įrangos dizainas.

AuksinisMobilusis· 2020

Akbank Mobile Programa Mobiliesiems

Dizaineris: Akbank T.A.S

Klientas: Akbank

Kategorijos Mobilusis laimėtojas – Auksinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #99903

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Akbank Mobile Programa Mobiliesiems

Naujas „Akbank Mobile“ programos dizainas suteikia naują požiūrį į socialinę, išmaniąją, ateičiai atsparią ir naudingą bankininkystės patirtį. Pagrindiniame puslapyje pritaikę individualizuotos srities dizainą, vartotojai gali peržiūrėti intelektualias įžvalgas, kad palengvintų finansinį gyvenimą. Be to, taikant šį naują dizaino metodą, tradicinės bankininkystės operacijos kalba vartotojo kalba, naudodamos kontaktų miniatiūras, vaizdus, supaprastintus veiksmų srautus ir sąvokas.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Akbank Mobile Programa Mobiliesiems laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Akbank Mobile Programa Mobiliesiems bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Akbank Mobile Programa Mobiliesiems kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Matmenys ir pakuotė: iOS, Android
Žymos: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Gamybos technologija: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Dizaino iššūkis: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Tyrimas: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Įkvėpimas: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Projekto trukmė: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Veikimo eiga: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Patentai: Copyrights belong to Akbank T.A.Ş, 2019.
Komandos nariai: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Nuotraukų autoriai: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.