Co Ba Coffee Kafijas iepakojums by My Linh Mac

Co Ba Coffee Kafijas iepakojums by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2020

Co Ba Coffee Kafijas iepakojums

by My Linh Mac

Client: Mmac

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #100984

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Colors

The Design

About Co Ba Coffee Kafijas iepakojums

Co Ba Coffee ir iepakojuma dizains, kas radīts Vjetnamas kafijas zīmolam. Iepakojums prezentē olu kafiju — tradicionālu Vjetnamas dzērienu, kas citās valstīs joprojām ir maz zināms. Logotips balstīts uz dibinātājas minimālistisku portretu. Zīmola nosaukums cēlies no vjetnamiešu vārda, ar ko uzrunā tanti, un atgādina par ģimenes saitēm un kopienas dzīvi. Krāsas ir iegūtas no lauksaimniecības ainavas, kurā tiek audzētas kafijas pupiņas. Maisiņiem un papīrmateriāliem izmantots pārstrādājams papīrs un poliesteris. Modernais dizains paredzēts kafijas cienītājiem, kuri to izmanto steigā.

The Recognition

About the Bronzas balva A' Design Award

Co Ba Coffee Kafijas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Co Ba Coffee Kafijas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Co Ba Coffee Kafijas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac