Wen Niang Dzeltenā rīsu vīna pudele — Tiger Pan

Darbs Wen Niang Dzeltenā rīsu vīna pudele, kura autors ir Tiger Pan, ir augsti novērtēts un ļoti prestižās 2020 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2020

Wen Niang Dzeltenā rīsu vīna pudele

Autors: Tiger Pan

Klients: Shenzhen Wanshengtang Industry Co., Ltd

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Wen Niang Dzeltenā rīsu vīna pudele

Wen Niang ir iepakojums, kas radīts ķīniešu dzeltenajam rīsu vīnam. Pudele ir izgatavota no stikla, lai gan lielākā daļa dzeltenā rīsu vīna tiek pildīta keramikas traukos. Stikla virsma piešķir spīdumu un faktūru. Uz pudeles pleca ir reljefā attēlota dzērve ar izplestiem spārniem, kas aptver vairāk nekā 320 grādus no virsmas. Dzērvei austrumu kultūrā ir augsts statuss — tā simbolizē godīgumu, eleganci, veselību un ilgu mūžu. Pudeles diametrs ir 90 milimetri, bet augstums — 260 milimetri. Modernā forma veidota, lai piesaistītu jaunākus patērētājus.

Atzinība

Par Zelta balva A' Design Award

Wen Niang Dzeltenā rīsu vīna pudele ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Wen Niang Dzeltenā rīsu vīna pudele būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Wen Niang Dzeltenā rīsu vīna pudele izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Izmēri un iepakojums: Diameter: 90mm
Height:260mm
Birkas: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Ražošanas tehnoloģija: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Dizaina izaicinājums: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Pētījums: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Iedvesma: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Projekta ilgums: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Darbības plūsma: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Komandas dalībnieki: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Attēlu autori: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You