Beyond the Blue Grāmata by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Drukas un publicēto mediju dizains Competition Category.

SudrabaDruka· 2020

Beyond the Blue Grāmata

by Sung ho Nam

Client: Cosmo-Sloth

Sudraba balva A' Design Award Winner in Druka Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Grāmata

"Beyond the Blue" ir grāmata par vides jautājumiem, kas saistīti ar jūru. Katru nodaļu ievada atšķirīgs krāsu paraugs, kas atklāj citu okeāna seju. Zaļš paraugs simbolizē veselīgu jūras mežu, savukārt sarkans paraugs norāda uz jūru, kas kļuvusi tumša no vaļu asinīm. Krāsa tiek izmantota kā vienkāršs un universāls veids, kā izskaidrot sarežģītas vides tēmas visu vecumu lasītājiem. Grāmatas izmērs ir 187 mm x 245 mm, un tajā ir 90 lappuses. Drukā tiek izmantota sojas eļļas tinte uz 100 g matēta papīra, un pavediena iesiešana samazina līmes izmantošanu.

The Recognition

About the Sudraba balva A' Design Award

Beyond the Blue Grāmata ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Beyond the Blue Grāmata būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Beyond the Blue Grāmata ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam