2019 Admissions Welcome Package DGUT Studentu sveiciena dāvanu kaste — Ruikang Xie

Darbs 2019 Admissions Welcome Package DGUT Studentu sveiciena dāvanu kaste, kura autors ir Ruikang Xie, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

2019 Admissions Welcome Package DGUT Studentu sveiciena dāvanu kaste

Autors: Ruikang Xie

Klients: Xiexie Design

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par 2019 Admissions Welcome Package DGUT Studentu sveiciena dāvanu kaste

2019. gada uzņemšanas sveiciena komplekts ir dāvanu kaste, kas sagatavota jaunajiem universitātes studentiem Dongguaņā, Ķīnā. Dizains noslēdz trīs gadus ilgu vizuālo sēriju, kas balstīta uz dabisku augšanu — no sējas un ziedēšanas līdz augļu nešanai. Par galveno rakstu izmantots sarkanais Lingnanas ličī, un kastes vāka mala ir izgriezta caurspīdīga ličī formā. Koka pastkarte ir izgravēta ar lāzeru, un to var salocīt trīsdimensiju ličī piekariņā. Kastē ietilpst vēstules, audekla soma, vietējo revolucionāro vietu karte, nozīmītes, uzlīmes un caurlaides.

Atzinība

Par Bronzas balva A' Design Award

2019 Admissions Welcome Package DGUT Studentu sveiciena dāvanu kaste ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka 2019 Admissions Welcome Package DGUT Studentu sveiciena dāvanu kaste būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. 2019 Admissions Welcome Package DGUT Studentu sveiciena dāvanu kaste lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Birkas: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Ražošanas tehnoloģija: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Dizaina izaicinājums: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Pētījums: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Iedvesma: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Projekta ilgums: Started in July 2019, completed in September, completed in Dongguan, China
Darbības plūsma: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Attēlu autori: Image #1-5 Zhang Jingwen