Tucher AEcht Nuernberger Kellerbier Bavārijas Alus Iepakojuma Dizains by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.
ZeltaIepakojums· 2020
Tucher AEcht Nuernberger Kellerbier Bavārijas Alus Iepakojuma Dizains
Client: Bloom GmbH Nürnberg
Zelta balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Bavārijas Alus Iepakojuma Dizains
Viduslaikos vietējās alus darītavas ļāva savam alus laikmetam atrasties vairāk nekā 600 gadus vecos akmeņu cirstos pagrabos zem Nirnbergas pils. Godinot šo vēsturi, "AEcht Nuernberger Kellerbier" iesaiņojums atskatās uz laiku. Alus etiķetē redzams uz rokas klints sēžot uz klintīm un koka mucu pagrabā, ko ierāmējuši vintage stila fonti. Plombēšanas etiķete ar uzņēmuma preču zīmi "St. Mauritius" un vara krāsas korona korķis apliecina meistarību un uzticību.
The Recognition
About the Zelta balva A' Design Award
Tucher AEcht Nuernberger Kellerbier Bavārijas Alus Iepakojuma Dizains ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Tucher AEcht Nuernberger Kellerbier Bavārijas Alus Iepakojuma Dizains būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Tucher AEcht Nuernberger Kellerbier Bavārijas Alus Iepakojuma Dizains izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
