Sierra Cantabria Vīna etiķete by Estudio Maba

Sierra Cantabria Vīna etiķete by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2020

Sierra Cantabria Vīna etiķete

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Sudraba balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Sierra Cantabria Vīna etiķete

Sierra Cantabria ir etiķešu dizains vīnu saimei, ko ražo tradicionāla Spānijas vīna darītava. Klāsts ir plašs, tāpēc etiķetēm ir kopīga vizuālā valoda, vienlaikus saglabājot smalkas atšķirības starp pudelēm. Heraldiskie simboli, ko ģimene izmanto jau 150 gadus, ir apvienoti ar skaidru tipogrāfisko elementu hierarhiju. Sistēma rada 53 etiķešu kombinācijas Bordo un Burgundijas pudelēm. Katra etiķete ir apdrukāta uz kokvilnas papīra ar augstu reljefu, iespiedumu un lakas triepieniem. Nolūks ir izveidot klasisku un izteiksmīgu klāstu ar konsekventu zīmola tēlu.

The Recognition

About the Sudraba balva A' Design Award

Sierra Cantabria Vīna etiķete ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Sierra Cantabria Vīna etiķete būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Sierra Cantabria Vīna etiķete ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba