Caster Tālvadība — Mariana Couto and Tiago Correia

Darbs Caster Tālvadība, kura autors ir Mariana Couto and Tiago Correia, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Digitālo un elektronisko ierīču dizains.

DzelzsPlaša patēriņa elektronika· 2020

Caster Tālvadība

Autors: Mariana Couto and Tiago Correia

Klients: Telefonica

Dzelzs balva A' Design Award ieguvējs kategorijā Plaša patēriņa elektronika

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Krāsas

Dizains

Par Caster Tālvadība

Riteņa tālvadības pults tika paredzēta lietošanai kopā ar Telefonica Movistar un TV pakalpojumu. Svarīgi vadības elementi ir centralizēti sakārtots navigācijas apgabals un rūpīgi ievietots simbols integrētajai balss komandu funkcijai, kas ļauj lietotājam mijiedarboties ar virtuālo palīgu Aura. Tālvadības pults aizmugurē mīksts pārklājums nodrošina papildu komfortu un atbilstošu saķeri, kas nodrošina īpaši drošu vadību. Iebūvētā gaismas sensora dēļ visbiežāk izmantotās pogas uz tālvadības pults iedegas, ja ierīce tiek lietota vāji apgaismotā telpā.

Atzinība

Par Dzelzs balva A' Design Award

Caster Tālvadība ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Caster Tālvadība būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Caster Tālvadība tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Izmēri un iepakojums: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Birkas: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Ražošanas tehnoloģija: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Dizaina izaicinājums: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Pētījums: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Iedvesma: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Projekta ilgums: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Darbības plūsma: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patenti: Copyrights belong to Tech4home Ltd 2019
Komandas dalībnieki: Mariana Couto
Tiago Correia
Attēlu autori: All images created by João Santos (Chief Design Officer at Tech4home)