Paranormal Vīna iepakojums by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.
ZeltaIepakojums· 2020
Paranormal Vīna iepakojums
by Estudio Maba
Client: Bodegas Baron
Zelta balva A' Design Award Winner in Iepakojums Category
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The Design
About Paranormal Vīna iepakojums
Paranormal ir iepakojuma dizains vīnu saimei, kas tiek pasniegta Bordo un Burgundijas pudelēs. Grafiskā tēma balstīta uz dīvainām un neizskaidrojamām parādībām, kas atveidotas ar noslēpumainību un ironiju. Detalizēti digitālie gravējumi atgādina senas alķīmijas grāmatas un antīkus kodeksus. Burtveidoli veidoti ar novecojušu un neprecīzu izskatu, līdzīgi manuālai iespiedtehnikai. Katra etiķete izgatavota no kokvilnas papīra ar augstu reljefu, spiedumu un lakas triepieniem. Dizains ir paredzēts ilgstošai izmantošanai, ļaujot radīt jaunus stāstus katram ražas gadam vai vīnogu šķirnei.
The Recognition
About the Zelta balva A' Design Award
Paranormal Vīna iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Paranormal Vīna iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Paranormal Vīna iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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