Catzz Kaķu Gulta by Mirko Vujicic is a highly esteemed winner of the very prestigious 2020 Platīna balva A' Design Award in Mājdzīvnieku kopšanas, rotaļlietu, piederumu un dzīvnieku produktu dizains Competition Category.

PlatīnaMājdzīvnieku kopšana· 2020

Catzz Kaķu Gulta

by Mirko Vujicic

Client: Mirko Vujicic

Platīna balva A' Design Award Winner in Mājdzīvnieku kopšana Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catzz Kaķu Gulta

Veidojot Catzz kaķu gultu, iedvesma tika iegūta gan no kaķu, gan īpašnieku vajadzībām, un ir jāapvieno funkcija, vienkāršība un skaistums. Novērojot kaķus, to unikālās ģeometriskās iezīmes iedvesmoja tīru un atpazīstamu formu. Daži raksturīgi uzvedības modeļi (piemēram, ausu kustība) tika iekļauti kaķu lietotāja pieredzē. Paturot prātā īpašniekus, mērķis bija izveidot mēbeles, ko viņi varētu pielāgot un ar lepnumu parādīt. Turklāt bija svarīgi nodrošināt ērtu apkopi. To visu nodrošina gluds, ģeometriskais dizains un modulārā struktūra.

The Recognition

About the Platīna balva A' Design Award

Catzz Kaķu Gulta ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Catzz Kaķu Gulta parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Catzz Kaķu Gulta ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.
Dimensions & Packaging: Product dimensions:
Width: 570 mm
Depth: 580 mm
Height: 610 mm

Triangular module (equilateral triangle) specifications:
Edge dimension: 288 mm
Thickness: 11 mm
Tags: cat bed, pet furniture, pet supplies, cat toys
Production Technology: Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.
Design Challenge: After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.
Research: The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.
Inspiration: I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.
Project Duration: The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.
Operation Flow: Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.