The Simplest Happiness Komerciālā Animācija by Yen C Chen

The Simplest Happiness Komerciālā Animācija by Yen C Chen is a highly esteemed winner of the very prestigious 2020 Platīna balva A' Design Award in Filmu, video un animācijas dizains Competition Category.

PlatīnaFilma· 2020

The Simplest Happiness Komerciālā Animācija

by Yen C Chen

Client: Fox Movies

Platīna balva A' Design Award Winner in Filma Category

726,825

Verified Award Winner

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Colors

The Design

About The Simplest Happiness Komerciālā Animācija

Ķīnas zodiakā 2019. gads ir cūkas gads, tāpēc Jena C projektēja sagrieztu cūku, un tas ir puns ķīniešu valodā “daudzās karstajās filmās”. Laimīgie varoņi atbilst kanāla tēlam un laimīgajām izjūtām, kuras kanāls vēlas radīt savai auditorijai. Video ir četru filmu elementu kombinācija. Bērni, kas spēlē, vislabāk var parādīt tīru laimi, un ceru, ka skatoties filmu, skatītājiem būs tāda pati sajūta.

The Recognition

About the Platīna balva A' Design Award

The Simplest Happiness Komerciālā Animācija ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Simplest Happiness Komerciālā Animācija parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. The Simplest Happiness Komerciālā Animācija ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Team Members: Yen C Chen
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019