Plaza del Sol Uzkodu iepakojums by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.
BronzasIepakojums· 2020
Plaza del Sol Uzkodu iepakojums
by Estudio Maba
Client: Plaza del Sol
Bronzas balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
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About Plaza del Sol Uzkodu iepakojums
Plaza del Sol ir čipsu maisiņu iepakojuma dizains. Grafika balstās uz folkloras motīviem un suvenīru priekšmetiem, kas sastopami Spānijas tūristu pilsētās, un šīs atsauces ir pasniegtas mūsdienīgā veidā ar humoru. Katrs maisiņš vēsta īsu stāstu, kas veidots no suvenīru priekšmetiem, ar nolūku likt pircējam pasmaidīt. Attēli radīti, izmantojot klusās dabas fotogrāfiju, kas sakārtota kompozīcijā, un maisiņi tiek izgatavoti ar fleksogrāfijas drukas paņēmienu. Katra maisiņa izmērs ir 195 x 320 milimetri.
The Recognition
About the Bronzas balva A' Design Award
Plaza del Sol Uzkodu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Plaza del Sol Uzkodu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Plaza del Sol Uzkodu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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