Oulevi Packaging Design Alus iepakojums by Zhangyong Hou

Oulevi Packaging Design Alus iepakojums by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2021

Oulevi Packaging Design Alus iepakojums

by Zhangyong Hou

Client: Oulevi

Dzelzs balva A' Design Award Winner in Iepakojums Category

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The Design

About Oulevi Packaging Design Alus iepakojums

Oulevi ir izlejamā alus iepakojuma dizains. Tvertne ir nerūsējošā tērauda kārba ar viena litra tilpumu un plakanā izklājuma izmēru 274 mm garumā un 193 mm augstumā. Iespiestā grafika veido alus glāzes kontūru. Ilustrācijas atspoguļo izejvielu izcelsmi — miežus no Austrālijas, raugu no Ziemeļeiropas un apiņus no Ziemeļamerikas. Glāzes simbols palīdz patērētājiem atpazīt zīmolu no attāluma. Dizaina mērķis ir skaidri parādīt produkta stāstu uz plaukta.

The Recognition

About the Dzelzs balva A' Design Award

Oulevi Packaging Design Alus iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Oulevi Packaging Design Alus iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Oulevi Packaging Design Alus iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou