Mi Transformers Optimus Prime Packaging Konstruktora rotaļlietas iepakojums by Yang Zhang

Mi Transformers Optimus Prime Packaging Konstruktora rotaļlietas iepakojums by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2021

Mi Transformers Optimus Prime Packaging Konstruktora rotaļlietas iepakojums

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Konstruktora rotaļlietas iepakojums

Mi Transformers Optimus Prime iepakojums ir papīra iepakojums, kas izstrādāts konstruktora rotaļlietai. Kastes priekšpusē redzams samontētais izstrādājums, tāpēc pircējiem ir skaidra tā forma un kustīgās daļas. Minimālistiskais stils un krāsu gamma atspoguļo rotaļlietas raksturu. Vienā konstrukcijā apvienotas gan izstādīšanas, gan iepakojuma funkcijas. Atverot augšējo vāku, atklājas slāņoti detaļu maisiņi. Apakšējā kaste atveras uz abām pusēm un veido atsevišķas glabāšanas kastītes. Detaļas var sašķirot pēc veida, un kasti var izmantot atkārtoti ikdienas mantu uzglabāšanai.

The Recognition

About the Dzelzs balva A' Design Award

Mi Transformers Optimus Prime Packaging Konstruktora rotaļlietas iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Mi Transformers Optimus Prime Packaging Konstruktora rotaļlietas iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Mi Transformers Optimus Prime Packaging Konstruktora rotaļlietas iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao